DW COMMUNICATIONS services
Specializing in the ART of Communication
Public Relations / Media
Relations / Promotions
Marketing Campaigns / Special
Event Planning
DW Communications provides a complete range of specialist publicity and marketing services for your project or campaign drive that translate your objectives into the appropriate format for different media, newspapers, magazines, radio, television and internet.
Our approach is to be fully engaged with each client and work in close collaboration throughout the execution of the campaign, with personal follow-up to commissioning story editors and writers, and tracking of progress and feedback.
Public Relations
DW brings its extensive project experience to work with organizations to identify goals and develop innovative alternatives and solutions to achieve successful outcomes.
- Determine goals, needs and budget
- Identify your audience, design campaign
- Execution
- On-going feedback
Media Relations
Creatively pitched and presented, DW gives journalists what they need in a strategic and straightforward way. Clients leverage our extensive media network.
- Create and distribute Event Announcements, Press Releases, Public Service announcements (PSA),
- Media Kits, and other materials as needed
- Online access to marketing collateral for editors and writers
- Coordinate interviews and show reviews
- Write copy and edit your materials
- Spokesperson training for media interviews
Promotions
DW designs promotion campaigns to build on the unique potential inherent in the content of each particular project that can be leveraged in a campaign.
- Cross media promotions
- Coordinate media partners and sponsorships
- Internet marketing
- Direct mail campaigns
- Poster/flyer distribution
Marketing Campaigns
Based on regard for the value of an advertising dollar and extensive knowledge of the right marketing mix, DW can customize campaigns to each client’s needs and budgets.
- Plan and manage budgets
- Plan and buy advertising
- Facilitate and consult on graphic design
- Consult on group sales
Special Event Planning
DW has managed events ranging from large-scale media launches to intimate opening night celebrations. Clients can access DW's extensive database of the who's who in Toronto's performing arts community.
- Develop creative themes, to make memorable events
- Plan and manage budgets
- Develop and coordinate targeted guest lists and invitations
- Source and manage professional associates and suppliers